Why Custom Order

Custom ordering a surfboard is like ordering a tailored suit.
Mainstream stock brands are very generic in terms of most design features. From plan shape, rail volumes, rockers, bottom contours fin placements and so forth.
For example. Rail volumes are so important and so personal for each surfer. I found that there is a need for customer specifics. Take a mature surfer that needs more volume than his fellow surfer of the same weight. There maybe a 3/8 thickness difference, but the same or near rail volume has to be achieved so that the thicker board can react the same. This is just one aspect in customising. I use all designs aspect to customise my models to fit each individual surfer.
The key is knowledge to understand each surfers needs and to progress them into a board that reacts to better their surfing.